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Google Business Profile setup for accountants

A step-by-step checklist for setting up and optimising your firm’s profile.

Accountant checking Google reviews on a smartphone

Google Business Profile setup for accountants: the basics

Google Business Profile setup for accountants takes an afternoon, but most firms leave half the fields empty. Complete profiles rank higher and convert better.

Map listing of accounting firms on a phone

Best GBP categories for accountants

  • Primary: Accountant, Certified Public Accountant or Tax Preparation Service — whichever best matches your main service.
  • Secondary: Bookkeeping Service, Tax Consultant, Financial Consultant.
  • Avoid categories you don’t genuinely offer.

After setup

  1. 1

    Add every service with a short description.

  2. 2

    Upload real photos of your team and office.

  3. 3

    Post monthly updates.

  4. 4

    Ask every happy client for a review and respond to all of them.

Frequently asked questions

Yes, but hide your address and set a service area instead.

Written by

Fiscal Discovery Team

The Fiscal Discovery team is a group of SEO strategists who work exclusively with finance, tax and accounting firms — accountants, CPAs, tax consultants, bookkeepers, financial advisors and business setup consultants.

Updated 2026-09-28

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