What the ICAI advertising rules mean online
ICAI advertising rules restrict solicitation and advertising by members, but permit informative websites within published guidelines. Always refer to the latest ICAI Code of Ethics and guidelines — this article is an overview, not advice.
Generally permitted
- Firm name, partners, qualifications and contact details.
- Factual descriptions of services offered.
- Informative articles on tax and compliance.
- Accurate listings on search and map platforms.
Generally not permitted
- Comparative claims or statements of superiority.
- Client testimonials and endorsements.
- Soliciting clients or professional work.
- Misleading statements about fees or results.
