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Local SEO checklist for accountants

Fifteen practical steps to rank in the map pack and win nearby clients.

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The local SEO checklist for accountants

Use this local SEO checklist for accountants to audit your firm in under an hour. Tick off each item, then prioritise the gaps.

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Profile and listings

  • Google Business Profile fully completed.
  • Correct primary category.
  • Consistent name, phone and website everywhere.
  • Listed on the top directories in your country.
  • Service area set correctly.

Website and reviews

  • A page for each core service.
  • Clear location relevance on key pages.
  • Fast, mobile-friendly site.
  • Review requests after every engagement.
  • Responses to every review.

Frequently asked questions

Relevance, proximity and prominence — driven by your profile, site and reviews.

Written by

Fiscal Discovery Team

The Fiscal Discovery team is a group of SEO strategists who work exclusively with finance, tax and accounting firms — accountants, CPAs, tax consultants, bookkeepers, financial advisors and business setup consultants.

Updated 2026-09-28

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